Improving SEO Using Keyword Research

Keyword research is a critical aspect of SEO and is vital in improving a website’s ranking. It helps to understand the intent of our target audience behind the search queries and allows us to align our content accordingly. High-volume and low-competition keywords drive targeted traffic to our website.

Let’s look at how we can increase traffic through effective keyword research. Suppose we run an online business that sells sustainable clothing.

High-volume keywords

High-volume keywords are phrases frequently searched by users. These keywords have a significant search volume, indicating high interest or demand from users. It is important to identify these keywords to increase visibility, drive more organic traffic, and potentially improve search engine rankings. One possible way to collect keywords is using market ...