Search Engine Optimization
This lesson discusses what tactics and strategies are used in SEO in order to make your website appear in the search engine rankings!
Once your website starts to appear online, the next thing that you need to take care of is to help more and more people find your website. According to the recent researches, most people only skim through the first page of search results and never bother going on the next pages. Moreover, it has also been studied that usually people only visit the first three links that appear on the search engine. This should be enough to show how important it is to make your website reach there!
Did you know? There exists around 130,000,000+ websites on the internet!
How search engines work?
Ever wondered how the search engines find pages relevant to the user’s search when there are millions of websites available on the internet? A short and simple answer to this question would be that it runs a complex algorithm and finds if the keywords entered by user are present in those websites and the number of times that keyword appears on the website, the more relevant it becomes.
But it’s not that simple!
Even if we filter the results based on just this approach, the results would still be in millions. Moreover, people would add extra keywords in their web pages just to appear on the top. Today’s search engines have been made so smart that they even capture this repetition and ban your page ...