Search Engine Optimization

Once your website starts to appear online, the next thing that you need to take care of is to help more and more people find your website. According to the recent researches, most people only skim through the first page of search results and never bother going on the next pages. Moreover, it has also been studied that usually people only visit the first three links that appear on the search engine. This should be enough to show how important it is to make your website reach there!

Did you know? There exists around 130,000,000+ websites on the internet!

How search engines work?

Ever wondered how the search engines find pages relevant to the user’s search when there are millions of websites available on the internet? A short and simple answer to this question would be that it runs a complex algorithm and finds if the keywords entered by user are present in those websites and the number of times that keyword appears on the website, the more relevant it becomes.

But it’s not that simple!

Even if we filter the results based on just this approach, the results would still be in millions. Moreover, people would add extra keywords in their web pages just to appear on the top. Today’s search engines have been made so smart that they even capture this repetition and ban your page from appearing in the results. This is why it has become a necessity to optimize your website through SEO. To understand SEO, you need to be familiar with a few terms first. Let’s have a look!

Web Crawling

Web Crawling is the process when a bot visits your website in order to track the web pages and fetch useful information like keywords in the pages, links etc. and feed it to the search engine for indexing.

Web Indexing

After the crawling process, the search engine calculates the score of each webpage according to the given keywords entered by the user. This process is called indexing.

Web Ranking

Every website has a ranking based on user’s searched keywords, this ranking is called “Page Rank”.