Gain insights into applied machine learning for marketing analytics. Explore data science techniques, create predictive models with Python libraries, and drive results with data-driven decisions.

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Notebook Live 3

In this course, you’ll learn applied machine learning in marketing analytics and cover modern data science techniques such as data exploration, data preprocessing, feature engineering and evaluation. You’ll gain hands-on experience with the Python libraries pandas, Scikit-learn, and seaborn, and learn how to use them to perform data wrangling, data analysis, create predictive models, and visualize your results.

This course will introduce you to basic data manipulation techniques. Further, you’ll cover specific topics such as customer revenue prediction using Linear Regression, customer segmentation using the K-Means Algorithm, customer churn prediction using Logistic Regression, and Customer Lifetime Value (CLV) analysis and prediction.

Whether you're a marketer or business professional, this course will give you the skills to make data-driven decisions and drive results. You’ll have hands-on experience predicting future revenue, segmenting your customers into different groups, and predicting customer churn

Marketing Analytics Using Machine Learning Techniques

Feature Details

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import pandas as pd

df_cdnow_tr = pd.read_csv('cdnow.csv', index_col=0)

print('The dimension of the dataset\n')
print(df_cdnow_tr.shape)

print('\nDetail description of the dataset\n')
print(df_cdnow_tr.info())

print('\nNumeric details')
print(df_cdnow_tr.describe())

Learn about different data exploration techniques using pandas, Matplotlib, and Seaborn libraries.

Feature	Data Type	Details
customer_id	Integer	Unique identifier of a customer
date	String	Date and time of the transaction
quantity	String	Quantity sold in a transaction
price	Integer	Total sale amount

Introduction

Data Manipulation

Predicting Customer Revenue

Customer Segmentation

Predicting Customer Churn

Predicting Customer Lifetime Value (CLV)

Conclusion

Data Exploration: Monthly Revenue Analysis

Feature Details

Feature exploration