Sell with Insights
Utilize resolved restaurant records to support marketing campaigns with insights.
We'll cover the following
This lesson is about how to put resolved data into action to improve decision-making. The restaurants
data contains customer records with hidden duplicates. The cross_ref
table encodes our resolution. It is time to use the resolved data and address the needs of the business.
Our cross_ref
table covers only those original customer IDs with at least one match. We parse the values to strings and expand that table to cover all restaurants for joining with transactional data.
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