Experience, Expertise, Authoritativeness, and Trustworthiness (EEAT)

In today’s world, EEAT plays a critical role in determining the ranking and visibility of web pages in search engine results. It does so by evaluating the quality and credibility of content on a website based on a variety of factors, including on-site, off-site, and technical SEO.

What is EEAT?

But, first of all, what is EEAT? EEAT stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Establishing EEAT is a crucial process in improving SEO for a website. It helps us improve our SEO by providing positive signals to Google about the authority and trustworthiness of the domain.

It does so through the use of showcasing hands-on experience and expertise with a topic and positioning the author as a trustworthy resource in the eyes of Google. In this lesson, we’ll go through what each letter represents in EEAT and we’ll see how it can be improved through practical examples.

Note: The intersection of two groups does not equal the intersection of all groups—for example, a good on-site SEO and technical SEO but a poor off-site SEO means we’ll lack authority.

Experience and Expertise

Starting with Experience and Expertise (EE) is a crucial aspect of EEAT. EEAT is all about building credibility. Experience and Expertise refer to showcasing real-life ...