Improving SEO with Schema Markup

Schema markups are special HTML tags used to provide structured data to search engines, which plays an important role in ranking factors. These markups can take on various forms depending on the content of the page.

Why schema markup

So, why do we need to think about schema markup in the first place? They come with various benefits, as noted above, and most importantly, they improve search visibility. Google can read schema markup to create rich snippets. Rich snippets are search results with additional details—for example, the following is a rich snippet about JavaScript:

This improves the clickthrough rate (CTR) and provides a better user experience because users can better understand the type of content they can expect upon visiting the page. Overall, they play an important role in SEO.

Types of schema markup

Currently, there are over 800 different schema markup types that can be used to improve technical SEO. While we cannot go over all of them, there are some commonly used schemas that we can use for nearly all cases. Let’s take a look at a couple of examples.

• Website: A website schema can be used to describe a website with its web pages. Typically, this can be used for a home page or a landing page. This provides additional ...