Problem Statement
Explore how to frame and design a machine learning system for predicting ad engagement by leveraging user context such as search queries or social media activity. Understand differences in ad relevance systems across search engines and social platforms and prepare to address related interview questions.
We'll cover the following...
Problem statement
The interviewer has asked you to build a system to show relevant ads to users.
Visualizing the problem
There are two well-known advertising platforms Google and Facebook, that run advertisements paid for by businesses.
Have you ever wondered how Google and Facebook drive new (or existing) customers who are searching for the product or service that you provide to your website using advertisements?
When you type a search query in a google.com search bar, ads appear in the ...