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This course covers generative AI with OpenAI’s ChatGPT, emphasizing prompt design and practical uses in marketing, research, and code generation.

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OpenAI aims to leverage artificial intelligence (AI) for the benefit of humanity. With the launch of ChatGPT, it has introduced a large-scale application of generative AI to create new content using machine learning algorithms. OpenAI offers a set of pretrained, ready-to-use models that can be consumed by the general public. 

This course starts with a basic introduction to generative AI, OpenAI, and ChatGPT, along with their potential use cases. It pitches the significance of prompt engineering with some practical and ethical considerations. You’ll explore various application domains where ChatGPT can enhance productivity, including marketing, research, and code generation. 

After completing this course, you’ll have the knowledge to explore the generative AI field and start using ChatGPT and OpenAI’s model APIs in your own projects while keeping some technical considerations in mind, including prompt design and bias mitigation.

Modern Generative AI with ChatGPT and OpenAI Models

Generating creative ideas for recreational activities

Acting as a to-do list maker and helping organize a busy day

Providing summaries of long papers for leisure reading

Assisting in creating fictional characters for a novel

Which option is an example of how ChatGPT can be utilized to assist in organizing daily activities?

Which option is an example of how ChatGPT can be utilized to assist in organizing daily activities?

Creating musical compositions for a new album

Designing architectural blueprints for a construction project

Generating drafts or templates for emails, presentations, and blog posts

Producing visual artwork for an art exhibition

In what way can ChatGPT be utilized for generating content?

In what way can ChatGPT be utilized for generating content?

Generating random phrases unrelated to the original text

Providing feedback on the writing style and structure of a script

Rewriting a section of a book in a different genre without relevance

Using machine translation without considering context or idiomatic expressions

Which option is an example of how ChatGPT can assist in improving existing text?

Which option is an example of how ChatGPT can assist in improving existing text?

Generating fictional scenarios to analyze market trends

Providing real-time market analysis based on the latest data

Offering suggestions and best practices for market competitiveness.

Predicting future trends in the competitive landscape

In what way can ChatGPT be utilized for competitive intelligence?

In what way can ChatGPT be utilized for competitive intelligence?

Test your understanding of the concepts covered in this chapter.

Getting Started

Introduction to Generative AI

OpenAI and ChatGPT—Beyond the Market Hype

Getting Familiar with ChatGPT

Understanding Prompt Design

Boosting Day-to-Day Productivity with ChatGPT

Developing the Future with ChatGPT

Mastering Marketing with ChatGPT

Research Reinvented with ChatGPT

OpenAI and ChatGPT for Enterprises—Introducing Azure OpenAI

Trending Use Cases for Enterprises

Epilogue and Final Thoughts

Appendix

Quiz: Boosting Day-to-Day Productivity with ChatGPT