Customer Behavior Analysis
In this lesson, you will learn about customer behavior and what analysis can we draw from its data.
We'll cover the following...
What is customer behavior?
The decisions and instincts that make a customer buy a certain product or service can be described as customer behavior.
With the advent of targeted marketing, traditional marketing techniques are getting obsolete with every new day. The rise of digital marketing, where every customer is shown advertisements particular to their interests and habits, has taken over the world.
This insight into customer’s interests and habits is obtained through an extensive customer behavior analysis approach. We ...