Developing the AI Business Case: Part 1

The goal here is to confirm the business case for starting an AI project. Let’s reconsider the example of an e-commerce site. If this is an organization’s primary business, the project proposal could include a recommendation engine that considers the current shopper’s previous purchases. That way, the AI can assess what else customers are likely to buy based on their profiles or suggest complementary products based on what’s currently in their shopping cart.

The role of product owners

New project proposals come from product owners. The product owner is familiar with the business domain and enjoys the ...