Ad Click Prediction Model
Learn about the Ad prediction model architecture.
We'll cover the following...
We'll cover the following...
3. Model
Feature engineering
| Features | Feature engineering | Description |
|---|---|---|
| AdvertiserID | Use Embedding or feature hashing | It’s easy to have millions of advertisers |
| User’s historical behavior, i.e., numbers of clicks on ads over a period of time. | Feature scaling, i.e., normalization | |
| Temporal: |