Ad Click Prediction Model
Learn about the Ad prediction model architecture.
We'll cover the following...
3. Model
Feature engineering
Features | Feature engineering | Description |
---|---|---|
AdvertiserID | Use Embedding or feature hashing | It’s easy to have millions of advertisers |
User’s historical behavior, i.e., numbers of clicks on ads over a period of time. | Feature scaling, i.e., normalization | |
Temporal: |