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Ads Recommendation System Design

Ads Recommendation System Design

Learn about the Ads Recommendation system design.

4. Calculation and estimation

Assumptions

  • 40K ad requests per second or 100 billion ad requests per month
  • Each observation (record) has hundreds of features, and it takes 500 bytes to store.

Data size

  • Data: historical ad click data includes [user, ads, click_or_not]. With an estimated 1% CTR, it has 1 billion clicked ads. We can start with 1 month of data for training and validation. Within a month we have, 100 * 101210^{12}
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