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Market Yourself or go Home

Market Yourself or go Home

Learn about marketing and showcasing your expertise to technical recruiters.

The need to market yourself

Now that we have selected a niche and are on our way to becoming an expert, it’s time to market our expertise to the world.

Why should software developers market themselves?

At some point in a developer’s career, they will reach a level of expertise equal to many other top developers.

When we reach that point, it can be hard to move forward. We are mixed in with the rest of the pack and are competing against all the other amazing software developers with similar skills.

So, why should a potential client or employer select us from the many other software developers with similar abilities and skills? The answer ...