Working with SEO

Optimizing Next.js for SEO success

SEO in Next.js is not different from any other framework. Search engine bots make no difference; they only care about website content and quality. So, even though Next.js tries to simplify things, we still need to respect specific rules and develop our websites on the basis of the search engine specifications to get a good indexing score.

Given the rendering possibilities that Next.js provides for us, we already know that particular decisions can negatively impact the final SEO score (for example, rendering important data on the client side). We talked about that previously, so we won’t go deep into it again.

There are specific SEO metrics that might be a bit out of our control when developing the website, such as the following:

• Domain authority

• Referring domains

• Page impressions

• Click-through rate

• Organic market share

Even though we’re unlikely to improve those metrics during the development process (because they are the product of good content management on the website), we should do our best to improve whatever we can by coding the website. This includes a series of optimizations and developments that include (but are not limited to) the following:

• Creating an SEO-friendly routing structure: A well-made routing system is essential for search engine bots to index a website correctly. URLs should always be human friendly and composed according to ...