Case Study: Defining Data-Driven Problem Statements
Explore how to define clear data-driven problem statements by analyzing Walmart store data. Understand key elements like trends, audience needs, and actionable insights to create compelling narratives that support business decisions.
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Expert data storytellers begin implementing data storytelling strategies by first defining data-driven problem statements. Typically, these problem statements are defined either before or during data collection.
There are a few key elements of a data storytelling arch we must identify that motivate the creation of a data-driven problem statement:
The event or problem motivating the data storytelling
Insights or trends around the event using data visualization
Actions and solutions that the audience can consider
Let's explore this in detail.
Simple case study
Let’s consider a sample retail problem from the perspective of Walmart, an American Retail Corporation.
A data storyteller has been task ...