Color Schemes

Break down the fundamentals of color schemes for data storytelling.

The use of color in our visualizations can play an important role in the way messages are conveyed to our audience. In this lesson, we'll describe two foundational ways color influences data storytelling.

Create associations intentionally

Colors can be used intentionally to help increase the effectiveness of a data storytelling project by:

  • Representing common expectations and increasing user convenience.

  • Reducing the amount of time it takes users to reach the right conclusions ...