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Adherence to the Highest Ethical Standards and Integrity

Adherence to the Highest Ethical Standards and Integrity

Understand the importance of maintaining the highest standards and being honest with your professional work.

Given the scenario below, select the approach that you would choose from the options provided.

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Scenario

You’re a software engineer working for an interactive advertising company that collaborates with different cosmetics enterprises to help them attain more consumers.

Your company is approached by a cosmetics company to create a quiz that would profile potential consumers for their product. The company wants to target teenage girls as their main consumers. They provide you the questions and answers that they want in the quiz as well. As you begin to work on the project, you realize that the company’s claims about the product seem unrealistic and exaggerated and are apparently without any scientific evidence too.

Their specific requirements seem a little odd to you but you follow their request by curating a website using visuals and designs that compel the teenage girls to take the quiz. Although the website should unbiasedly focus on providing general information about products to customers, it is now biased toward teenage girls and encouraging them to select the quiz that itself has been designed to promote a specific product.

You’ve done your part by following the requirement specifications of your client. How do you proceed with this project?


The scenario above ...