Asking the Right Questions

Visualizations are powerful tools for communicating complex information in a clear and engaging way. However, creating an effective visualization requires more than just picking a chart and plugging in some data. To truly communicate a message with visualization, we must ask the right questions and carefully select the pieces we need to tell our story.

Preliminary questions

To transform data into information, consider answering the following preliminary questions:

• What are the audience’s requirements?

• What information do they seek?

• Which message do we want to convey? ...