Bike Vendors

Let’s imagine that we work for a company that sells bikes. Our boss has asked us to produce a chart encouraging customers to buy a bike. After a web search, we find a dataset containing anomalies in global temperatures from 1880 to the present day (source: NASA/GISS). Plotting a quick chart shows that the temperature has risen about one degree above normal over the past 50 years.

So, we decide to leverage this temperature rise to build our story. The story’s goal is to entice the audience to buy our bikes. To do this, we ...