Hypothesizing (Segmentation)

Now that we’ve gotten context and clarified each event, let’s take an example of a hypothesis we could propose and think about how to validate it.

Hypothesizing

One variable we can consider is that if fewer new users are joining the platform, this may account for fewer friend requests. If we had fewer new users joining the platform, this would imply that fewer friend requests are being made since our hypothesis states that new users would usually be the ones making the most friend requests.

We can then propose a metric analysis to understand if this is the case. We can look at the number of friend requests sent per user cut by:

• Users that joined a week ago
• Users that joined a month ago
• Users

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