Problem
Let’s say that at Netflix, we offer a subscription where customers can enroll for a 30-day free trial. After 30 days, customers will be automatically charged based on the package selected.
For this scenario, we want to measure the success of acquiring new users through the free trial.
How can we measure acquisition success, and what metrics can we use to measure the success of the free trial?
Try answering this on your own before continuing. Use the hints below if you are stuck.
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