The ultimate guide to product analytics interviews. Strategies developed by FAANG engineers to craft structured, impactful answers and increase your chances of landing a data science job.

Product analytics interviews evaluate your skills and creativity as an aspiring data analyst. Interview questions evaluate if you can use your technical knowledge to guide the further development of a product. Learning how to answer these questions is crucial to ace most job interviews for data scientists and analysts.

In this course, you’ll first gain an overview of what product analytics interviews look like and what kinds of questions usually come up. Next, you’ll learn to use a framework for answering product analytics questions, showcasing your analytical skills. Finally, you’ll learn how to apply said framework to different kinds of product analytics interview questions by looking at several examples.

With this course, you’ll increase your chances of landing a job in data science by learning how to effectively answer product analytics interview questions. You’ll be able to provide well-structured and well-communicated answers, and show you can creatively tackle any business problem you may face.

Ace the Product Analytics Job Interview

# Growth marketing

Growth interview questions come in highly targeted roles focused on growth marketing, specifically analytics. Because they're so unique, it can be difficult to formulate answers on our feet if we don't have prior experience working through them. 

The general framework for answering these questions is similar to that of other product analytics interview questions, with one exception– we want to make sure we are framing our answers in the context of growth ideas, using data points to support our hypotheses. 

Growth marketing can be done with continued experimentation and strategy work at most companies. However, growth needs to be metric-driven and team-based in most cases in order to scale.

Examples of questions in this form would be:

* [How would you grow the number of comments per post on Facebook Groups?](https://www.interviewquery.com/questions/increasing-group-comments)
* [What metrics would you track to measure the effectiveness of a multi-channel marketing campaign?](https://www.interviewquery.com/questions/marketing-channel-metrics)

Learn what growth interview questions are and why they are distinct from all the previous questions we’ve covered.

Introduction

Investigating Metrics

Fractional Metrics

Measuring Success

Feature Change

Metric Trade-Offs

Growth

Conclusion

Introduction to Growth Marketing

Growth marketing