B2B vs. B2C—Productizing Business Models: Part I

Deciphering B2B vs. B2C

When it comes to building and shipping products, some of the biggest differences between B2B and B2C business models include domain knowledge and the degree of experimentation. In this lesson, we’ll be focusing on those two areas because they have the biggest impact on what productizing looks like for AI/ML products between these two business models. If we expand on the notion that AI/ML products behave more like services, the desired end result of both these business models will be different because they serve different kinds of customers and different overall needs.

With B2B products, there’s a strong need for these products to demonstrate a high degree of domain knowledge and a focus on that. Since B2B products often serve a proven business niche, they must often prove they have expertise in this niche and have studied it thoroughly enough to be able to deliver on a need. With B2C products, we see a focus on experimentation because rather than tapping into a business need that already exists, these products are looking to tap into a more collective need that their own customer base may not yet be aware they have. This requires a high ...