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Exploring AI Growth: Creative Applications and Future Trends

Exploring AI Growth: Creative Applications and Future Trends

Explore creative AI and its future alongside evolving low-code tools like TuringBots and the strategic value of adaptive AI for ongoing model training.

Creative AI applications

The area of creative AI is sure to expand further, with reference to Lensa, ChatGPT, DALL·E, and other creative AI apps that focus on writing, music, and visual arts. According to Forrester, “CMOsChief marketing officers are starting to apply artificial intelligence to digital media buying, campaign automation, or marketing mix optimization.”

As a result, use and trust in creative AI applications are growing, and businesses and consumers alike are starting to lean into the creative inspiration AI has to offer.

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In 2021, South Africa granted a patent to an AI system called DABUS, created by Stephen Thaler. This opened up a whole new world of AI that now receives legal protections for its own creativity. While the same patent was rejected in the US, Europe, and Australia, it found a haven in South Africa. Forrester believes we will see an increase in legislation supporting creative outputs of AI, as well as an increase in creative AI patents, as these recent events are likely to change public perception. As AI deliverables and ...