Exploring AI Growth: Trends, Ethics, and Applied Strategies

In this lesson, we will be taking a look at some of the growth areas of AI from some of the most prominent research and consulting groups. Understanding what the signals are saying gives us the motivation and foresight to be able to anticipate some of the greatest opportunities that lie ahead. This is particularly helpful in the context of revolutionizing a business or product toward AI because many product managers and technologists may be at odds about which specific areas of a product or service they might want to begin bolstering with AI capabilities.

Embedded AI relates to AI being integrated into core operational activities within a business. If our product is geared towards B2B internal processes such as architecture, operations, fulfillment, supply chain, HR, or procurement, we might be interested in bolstering our product with AI features that help companies fulfill their commitments to their consumers. Based on Forrester’s research on 2022 predictions, the more our product can offer real value to our B2B consumers, the more we will be able to help enterprises shrink the latency between insights, decisions, and results.