Understanding the Stages of NPD

NPD cycle

In this section, we will be covering the various stages of the NPD cycle as it relates to the emergence of an AI/ML product. Through each stage, we’ll cover the major foundational areas, from the ideation to the launch of an acceptable first version of a product. The steps are laid out incrementally from the discovery stage, in which we brainstorm about the need we’re looking to address in the market and why that need needs to be bolstered by AI.

• In the define stage, we bring in our product requirements for our product.

• In the design stage, we bring in the active visual and experiential elements of our end product.

• In the implementation stage, we build it out.

• In the marketing stage, we craft a message for our broader audience.

• In the training stage, we put our product to the test and make sure it’s being used as intended.

• Finally, in the launch stage, we release our product to a broader audience for feedback.

Let’s get into these stages in more detail in the following sections:

Discovery

In this phase, we’re ideating. We look to isolate the particular problem we’re trying to solve, and in the context of an ML product, a crucial part of this first phase is understanding why we’re trying to solve that particular problem with ML in the first place. To borrow a phrase from Simon Sinek’s popular book Find Your Why, this is where we “find our why.” This is the phase in which we contemplate the fundamentals of the problem at hand and ...