Exercise: Market Research

We aim to design a survey on the topic of health and wellness.

In this survey, your goal is to extract information on the following:

• Customers’ habits and preferences
• Customers’ motivations for physical fitness, mental health, nutrition, and self-care

Task description

Recall what we have discussed about the following types of questions:

• Demographic questions
• Open-ended questions
• Closed-ended questions
• Behavioral questions
• Likert scale questions

Your task is to write a series of prompts to perform the following:

1. Create three questions to gain insights into customers’ habits and preferences.
2. Create five questions to gain insights into customers’ motivations for physical fitness, mental health, nutrition, and self-care.

Practice