What is Search Engine Optimization?

Introduction

In technical terms, optimizing a website for search engine results pages (SERPs)Search engine results pages (SERPs) refer to the pages displayed by search engines in response to a user’s query or search term. When a user enters a search query, search engines like Google, Bing, or Yahoo analyze their query and provide a list of relevant web pages, images, videos, news articles, or other types of content that match the search intent. is called search engine optimization (SEO). It includes enhancing a website’s structure and content to ensure that its pages are readily discoverable by individuals searching for relevant offerings through search engines. One of the main goals of SEO is to generate organic traffic, which refers to non-paid traffic, from search engines like Google, Bing, and Yahoo.

How SEO works

Search engines such as Google and Bing employ crawlers, also known as bots. Crawlers gather information from web pages across the Internet. Starting from the index page (or the first page), these crawlers follow all the internal and external links to pages over the internet. The content of all internal and external pages helps the crawlers understand the website’s semantic connection with the massive web pages within the search engine database called the index.

When users enter a query, search engines employ advanced algorithms to provide relevant and accurate results from the index. These results may include web pages, articles, images, videos, and local business listings. The search engines’ algorithms incorporate numerous factors, which continuously evolve to adapt to changing user behavior and advancements in machine learning.