The Tech Stack

Early signals

Understanding whether our product works for our customers and users or not can be difficult or delayed when we are not set up to get an early signal. Not all companies have the luxury of asking their customers and users directly for feedback that’s comprehensive enough to use to inform decisions. This is why investing in a growth-hacking tech stack is helpful if we’re trying to understand whether our product resonates with our audience, particularly if it’s an AI/ML product. Given the high cost of operating, we’ll want to be sure that our product serves the needs of our market and our customers as quickly as we can.

Optimizing investments