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Tools for Communication, Analytics, Testing, and Data Warehousing

Tools for Communication, Analytics, Testing, and Data Warehousing

Explore product analytics and A/B testing tools for understanding user behavior and optimizing product elements.

Product analytics tools

Communicating with customers and hearing back from them is a huge help in maintaining an open dialog and keeping the feedback loop alive so that we can continue to build and push out features that customers want, as well as improve features that are hard for customers to interact with and see the value of. However, suppose we don’t want to tell our customers where to go. Suppose we want them to show us where they go, what they do, and how long they do it for. This is where production analytics come in handy.

Power of product analytic tools

Product analytics tools allow us to track all sorts of behaviors and create funnels of usersThe process of tracking and analyzing user behaviors in a product using product analytics tools. to better understand how they physically navigate through our product experience. We can track our customers and users when there are certain events in our app or platform experience, analyze those events in a group, put triggers in place to alert us when certain users perform certain actions, and segment those users so that we can streamline and personalize our communications to them further and create funnels of their journeys.

Typically, product analytics tools come with some built-in KPI tracking and dashboards and let us visualize certain flows and funnels as well. However, if we have a data warehouse in place, we can also send that data over to our warehouse and use a BI tool to analyze it further or pair it with other datasets we might already have in our warehouse.

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Why is understanding customer behavior important for product managers?

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