Product management is essential for managing the development and lifecycle of a product to meet customer needs and provide value. Knowing how to research potential customers, design features, set product goals, create product roadmaps, launch the product and measure its success can make all the difference.

In this course, you’ll learn the difference between product management and project management. You’ll learn about outcomes and outputs, iterative development, the Agile Manifesto, Scrum and Dual-track Agile. You’ll be introduced to the critical stages of build-measure-learn cycle—learning, building and measuring. You’ll learn how context influences our ways of working for B2C, B2B, B2B2C and enterprise products. 

By the end of this course, you’ll have learned how to manage the development lifecycle of a product to meet customer needs and provide value. These skills can be applied to a wide range of industries and will prepare you to take your career to the next level!

Product Management Essentials in Agile Environments

Learn about the characteristics and challenges of product management for B2B products.

What Is Product Management?

Why Would We Choose a Product Approach?

How Do We Do It?

Who Is Involved?

Strategy and Tactics

Wrapping Up

B2B (Business-to-Business)