What Is Product Management?
Build your understanding of Lean, the Toyota Way, and modern product management.
We'll cover the following...
Modern product management
In simple terms, product management is the craft of managing product development through what’s known as the product lifecycle. It ensures that companies identify customer needs and provide value through the products they build. It links deciding what to make with the act of creating it and producing value through that creation.
Product management involves:
Understanding the product’s purpose
Researching potential customers
Designing features
Setting product goals
Creating product roadmaps
Launching the product ...