Types of Discovery

Learn about initial, periodic, and continuous discovery.

The importance of discovery

Discovery is the phase of product development where a company conducts research, talks to customers and stakeholders, and analyzes data to gain a deep understanding of the problem space and identify unmet customer needs and pain points. This allows the product team to have a clear understanding of the goals and objectives of the product and align development efforts around them. This is the foundation of making informed decisions about product features, design, and development.

Initial discovery

Initial discovery refers to the initial research and investigation that is conducted to understand the problem or opportunity that the product is ...