B2B2C (Marketplace)
Understand the B2B2C business model, its benefits, and challenges, as well as identify the specific needs of both B2B and B2C customers.
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A B2B2C product is a product or service that is sold by a business (B2B) to another business, which then sells it to customers (B2C). This type of product or service is typically sold through a distribution or reseller model, where the B2B company acts as a supplier or wholesaler, and the B2C company acts as a retailer or distributor. Examples of B2B2C products include software or technology products that are sold to businesses, which then resell or license the product to their own customers.
Marketplaces can be considered a type of B2B2C product, because they facilitate transactions between businesses and consumers. In this model, the marketplace platform acts as an intermediary, connecting businesses that have products or services to sell with consumers who are looking to buy them. For example, Amazon, Alibaba, and Etsy are all marketplaces where businesses can sell their products directly to consumers. ...