Qualitative and Quantitative Data

Data, it goes without saying, is important. It helps inform decision-making by providing insights into customer needs, behavior, and feedback. It’s used to prioritize features and identify opportunities for improvement. It’s our tool for measuring performance and making data-driven decisions to optimize the product for success. It’s also the foundation of tracking and measuring key performance indicators (KPIs) that ensure that the product is meeting its goals and objectives.