Put Yourself in the Company’s Shoes

Let’s say we’ve joined a company that’s setting out to change the world. When our product ships, it’ll revolutionize the way people communicate. That’s fine and good, but our product is not the underlying reason the company exists.

“Why are we here?” is perhaps the biggest of big-picture questions. Its answer, however, is simple: the role, the underlying raison d’être, of any company is to protect the ...