B2B vs. B2C—Productizing Business Models: Part II
Learn about the challenges product managers face in the B2C industry.
We'll cover the following...
Deciphering B2B vs. B2C
With B2C products, because there isn’t such a hyperfocus on the domain we’re serving, the pressure on the market we’re serving is a bit more relaxed, but this creates another kind of pressure: pressure to build a product that appeals to a much wider audience universally. Casting a wider net brings other areas into focus. As a PM building in a B2C environment, we’re going to approach our product and the market it serves more experimentally and derive insights about what’s most useful to our customers by tracking how they use our product.
We can conduct focus groups, nurture beta testers, or interview our customers through in-product surveys, but because we can’t conduct customer interviews in the way we might for a ...