OKRs and Product Strategy

Aligning OKRs with business goals

The idea behind OKRs is to tie certain results back to the overarching goals of the company or team. Usually, there are organizational-level OKRs, but individual teams and even individual people can also have them. They arise from a clear, defined goal and are matched with a series of success criteria to constitute the completion of that goal. We look at what we want to achieve, and then we set guidelines for knowing when we’ve achieved it.