Introduction to Customization

Learn about the key concepts to be covered in this chapter.

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What is in this section?

In this section, we’ll understand how products evolve and segment themselves across verticals, customers, and customer peer groups. The purpose of this analysis is to understand how we can start to think of product management’s role in orienting AI products for specialized groups and, ultimately, what AI allows us to do for those groups. AI and ML are powerful tools but have a general power that needs to be applied specifically in order for their value to be fully understood. In many ways, the work of a PM is to make that value as obvious as possible to everyone, from customers to developers.

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