KPIs and Other Metrics

The previous lesson on north star metrics already gave us some good examples of the variety of metrics we can track. This is an excellent way of grouping various KPIs we’re going to track, besides whichever we settle on for our north star metric, because the goal of metrics is to give us quick flashes of insight into the strength and success of our product. However, these numbers don’t stand alone. What good is it if our revenue is great, but it’s only coming from two customers? What good is it if our customers install our product but never use it actively?

Optimizing KPIs for AI product success