Brand Templates

The formula for a personal brand

What I did accidentally, you can do intentionally.

A nice formula for a personal brand is Identity + Opinions. A personal brand based solely on who you are doesn’t really communicate what you’re about. A personal brand based solely on what you do is quite… impersonal. People like knowing a bit of both, and you can give it to them in a few short words. Some ideas:

• “I’m a former public school teacher, and I think the way we teach people to code can be greatly improved.”
• “I was an actual architect, and we’re doing software architecture all wrong.”
• “I did my graduate thesis on static analysis,

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