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Brand Templates

Explore how to build a personal brand using powerful templates that combine your identity and opinions or target audiences. Learn strategies to consistently manifest your brand across digital and physical channels to stand out and enhance your career marketing.

The formula for a personal brand

What I did accidentally, you can do intentionally.

A nice formula for a personal brand is Identity + Opinions. A personal brand based solely on who you are doesn’t really communicate what you’re about. A personal brand based solely on what you do is quite… impersonal. People like knowing a bit of both, and you can give it to them in a few short words. Some ideas:

  • “I’m a former public school teacher, and I think the way we teach people to code can be greatly improved.”
  • “I was an actual architect, and we’re doing software architecture all wrong.”
  • “I did my graduate thesis on static
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