Marketing Yourself in Public

The better handle you have on your personal brand, domain, business value, or your coding skills, the easier time you will have marketing in public. Everything we’ve discussed up to this point is useful in public, so I’ll just leave you with a few more pointers to consider whenever you engage and want to promote yourself online.

Pick a channel

The best marketing channels are the ones you’re already on. Whatever the reason behind your enjoyment, you have a natural affinity for it. For me, it was Reddit and then Twitter. Dev communities like Dev.to are great, too, as are the ones you build on your own (aka your mailing list).

Just be aware that some platforms are less rewarding than others. For example, Facebook charges you to reach your own subscribers, LinkedIn is full of spam, and Reddit and Hacker News don’t show an avatar, so you don’t get to imprint your personal brand. I think Instagram and YouTube ...