Technology Value Chain

How apps are delivered

Technologies don’t exist in a vacuum.

In order to deliver apps, you chain tech components together (in a “value chain”) to build them. Some of these, like electricity, are commoditized, meaning they’re cheap and highly available. Others, like cloud services, are productized - cheaper than you can build yourself and not core to your value proposition. Still, others, like a proprietary compression algorithm, are “secret sauce” and must be coded by you.