Personal Branding

Personal branding and marketing yourself

The topic of marketing yourself is pretty tightly intertwined with personal branding. If you’re like me, you’ve never really thought about the difference until right now.

Analogy

Think of yourself as a plain, unmarked can of soda. You’ve got awesome fizz inside. Branding would slap a distinctive logo and colors on the can. Then, marketing would be responsible for elevating you, the freshly minted can of Coca-Cola, to the top of people’s minds.

Branding is the stuff that uniquely identifies you. Marketing puts your awesomeness in front of people.