Key Principle: Develop Business Focus
Learn the importance of helping your team, including its developers, develop a business focus.
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There are no silver bullets in software development, but one business-oriented practice is close, and far too few organizations employ it. The practice is simple, and its benefits greatly outweigh any implementation difficulties.
What is this near-silver bullet? It is simply putting every single developer in direct contact with actual customers, the actual users of their system.
Some businesses resist putting developers in contact with users because they fear that the great unwashed masses of developers are, well, literally unwashed. They treat the Product Owner (or Sales, or Business Analyst) ...