Acquisition
Learn about new user acquisition metrics and primary acquisition metrics.
We'll cover the following...
As a user starts to engage with the APIs and starts to make their first API calls, we start to see sign-up data and usage metrics such as Time to First Hello World (TTFHW). New user acquisition is a key metric for all teams that are working on growth-related initiatives, such as marketing and developer relations. In the following illustration, we can see the primary acquisition metrics we'll learn about in this lesson.
In the following sections, we'll dive deeper into each of the acquisition metrics.
Daily user sign-ups—new users
The user journey for our APIs begins with users discovering them through social media, blog posts, video tutorials, and so on. However, this can often be a much broader set of audiences that are not at the point of decision making, where they are ...