Acquisition

Learn about new user acquisition metrics and primary acquisition metrics.

As a user starts to engage with the APIs and starts to make their first API calls, we start to see sign-up data and usage metrics such as Time to First Hello World (TTFHW). New user acquisition is a key metric for all teams that are working on growth-related initiatives, such as marketing and developer relations. In the following illustration, we can see the primary acquisition metrics we'll learn about in this lesson.

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Product metrics for measuring acquisition
Product metrics for measuring acquisition

In the following sections, we'll dive deeper into each of the acquisition metrics.

Daily user sign-ups—new users

The user journey for our APIs begins with users discovering them through social media, blog posts, video tutorials, and so on. However, this can often be a much broader set of audiences that are not at the point of decision making, where they are ...