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API Analytics for Product Managers

Gain insights into managing APIs as products, building customer empathy, designing success metrics, and identifying KPIs to inform product strategy for optimizing API performance and profitability.

Beginner

126 Lessons

15h

Certificate of Completion

Gain insights into managing APIs as products, building customer empathy, designing success metrics, and identifying KPIs to inform product strategy for optimizing API performance and profitability.

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This course includes

31 Quizzes

Course Overview

What You'll Learn

Course Content

Recommendations

Course Overview

This course will guide you through managing APIs as products, building customer empathy, designing metrics for measuring success, and identifying KPIs to inform your product strategy. This course is divided into four parts. You’ll begin by learning about APIs as products and understanding how large the market is for API products. Next, you learn about product management concepts and how these apply to APIs. Then, you will learn about the primary customer of APIs—the developer. Next, you will be introduced...Show More

This course will guide you through managing APIs as products, building customer empathy, designing metrics for measuring success...Show More

What You'll Learn

An understanding of key API metrics

The ability to utilize API metrics to grow your business

The ability to manage APIs as a product

The ability to build customer empathy for API products

In-depth knowledge of design metrics for measuring APIs from the perspective of infrastructure, product, and business

The ability to identify the right key performance indicators (KPIs) for API products to build a product strategy

An understanding of key API metrics

Course Content

Introduction to the course

2 Lessons

Get familiar with treating APIs as products, essential metrics, and strategic performance measurement.

About the Course

Course Overview

Part 1: The API Landscape

1 Lessons

Look at the evolution of APIs, their impact on digital transformation, and API-first companies' success.

Introduction to the API Landscape

API as a Product

8 Lessons

Examine API as standalone products, enhancing efficiency, innovation, and new revenue streams.

Introduction to API as a Product

Building with APIs

Establishing APIs as Products

API Access Protocols and API Types

API Stakeholders

Notable API Products That Are Shaping the API Landscape

Summary

Quiz Yourself on API as a Product

API Product Management

7 Lessons

Grasp the fundamentals of API product management roles, strategies, responsibilities, and specialized skills.

Introduction to API Product Management

The Role of the Product Manager

Methods to Effectively Exercise Product Management Role

Types of Product Management Roles

The Responsibilities of an API Product Manager

Summary

Quiz Yourself on API Product Management

API Life Cycle and Maturity

7 Lessons

Map out the steps for understanding API life cycle, development, governance, and maturity.

Introduction to API Life Cycle and Maturity

The API Product Life Cycle

API Development Workflow

API Governance

API Maturity

Summary

Quiz Yourself on API Life Cycle and Maturity

Building and Managing API Products

10 Lessons

Tackle API product management with strategic development, ecosystem building, team collaboration, and iterative roadmaps.

Introduction to Building and Managing API Products

API-Driven Digital Ecosystem

The API Development Team

Managing an API as a Product

The API Proposal

API Design and MVP Development

Building and Releasing APIs

Building Long-Term and Short-Term Roadmaps

Summary

Quiz Yourself on Building and Managing API Products

Growth for API Products

7 Lessons

Master the steps to fuel API product growth, emphasizing marketing, sales, and integration strategies.

Introduction to Growth for API Products

Understanding What Growth Means for APIs

API Growth Framework

Sales Strategy in API Growth Framework

API Growth and Integration

Summary

Quiz Yourself on Growth for API Products

Support Models for API Products

7 Lessons

Learn how to use support models to enhance API products with feedback and metrics.

Introduction to Support Models for API Products

The Producer and Consumer Life Cycle

Quiz Yourself on Support Models for API Products

Part 2: Understanding the Customers

1 Lessons

Look at the significance of user research in product development and improving user experience.

Introduction to Understanding the Customers

10.

Walking in the Customer’s Shoes

6 Lessons

Explore understanding user personas and mapping journeys to enhance API user experiences.

Introduction to Walking in the Customer’s Shoes

Prioritizing User Research

Mapping the Customer’s Journey

Enhancing User Journeys

Summary

Quiz Yourself on Walking in the Customer's Shoes

11.

Customer Expectations and Goals

6 Lessons

Grasp the fundamentals of aligning product teams with customer needs through empathy maps and research.

Introduction to Customer Expectations and Goals

Conducting Qualitative and Quantitative Research

User Empathy Maps

Identifying Customer Needs

Summary

Quiz Yourself on Customer Expectations and Goals

12.

Components of the API Experience

8 Lessons

Take a closer look at key components enhancing the API experience, from documentation to advanced tooling.

Introduction to Components of API Experience

Creating API Documentation

Information Architecture and User Experience Design

Developer Portal

Empowering API Developers: Essential Tools and Communities

Enhancing API Functionality with Advanced Tooling

Summary

Quiz Yourself on Components of API Experience

13.

Part 3: Deep Dive into Key Metrics for API Products

1 Lessons

Follow the process of understanding, tracking, and analyzing key metrics to optimize API product success.

Introduction to Deep Dive into Key Metrics for API Products

14.

Infrastructure Metrics

7 Lessons

Master the steps to enhance API infrastructure with performance, reliability, and usage metrics.

Introduction to Infrastructure Metrics

API Success Blueprint

Uptime and Availability

Usage Metrics

Reliability Metrics

Summary

Quiz Yourself on Infrastructure Metrics

15.

API Product Metrics

10 Lessons

Learn how to use API product metrics to enhance user engagement and product success.

Introduction to API Product Metrics

Defining Product Metrics

Quiz Yourself on API Product Metrics

16.

Business Metrics

8 Lessons

Look at business metrics to drive engagement, optimize growth, and ensure operational efficiency.

Introduction to Business Metrics

Defining Business Metrics

Measuring Revenue

Adoption Tracking and Churn Analysis

Optimizing for Growth

Measuring Operations’ Efficiency

Summary

Quiz Yourself on Business Metrics

17.

Part 4: Setting a Cohesive Analytics Strategy

1 Lessons

Examine how to build a cohesive analytics strategy for insightful product decision-making.

Introduction to Setting a Cohesive Analytics Strategy

18.

Drawing the Big Picture with Data

8 Lessons

Grasp the fundamentals of data strategy, goal setting, and advanced analytics for product optimization.

Introduction to Drawing the Big Picture with Data

Setting the Data Strategy

Foundations of Data Analysis: Cluster, Cohort, and Regression

Advanced Analytics: Text, Time Series, and Decision Trees

Interpreting Data

Goal Setting with Data

Summary

Quiz Yourself on Drawing the Big Picture with Data

19.

Keeping Metrics Honest

6 Lessons

Map out the steps for effective metric management, balancing data, and storytelling.

Introduction to Keeping Metrics Honest

Mixing Qualitative and Quantitative Feedback

Defining the Right Product Metrics

Framework for Storytelling with Data

Summary

Quiz Yourself on Keeping Metrics Honest

20.

Counter Metrics to Avoid Blind Spots

6 Lessons

See how it works to align incentives and mitigate biases in product metric analysis.

Introduction to Counter Metrics to Avoid Blind Spots

Smart Metrics Strategy

Avoiding Cognitive Biases

Cognitive Bias Awareness and Countermeasures

Summary

Quiz Yourself on Counter Metrics to Avoid Blind Spots

21.

Decision-Making with Data

7 Lessons

Build on the power of data for informed decisions, strategic storytelling, and goal-setting in product management.

Introduction to Decision-Making with Data

Data-Driven Approach Benefits

Goals

Writing a Product One-Pager

Strategic Storytelling

Summary

Quiz Yourself on Decision-Making with Data

22.

Conclusion

2 Lessons

Learn how to use key metrics and strategies for effective API product management.

The API Analytics Cheat Sheet

Wrap Up

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