API Growth and Integration

Product-led growth

People talk a lot about product-led growth, which works well with SaaS products because they don’t have to pay much to get new customers. Product-led growth is a strategy that involves making products in a way that makes it cheap to acquire, grow, convert, and keep customers. Customers can make a buying decision with the least amount of sales effort if we design the product to be easy to use and approachable for them, as well as allow wider audiences to discover and try our product with a minimal amount of friction.

With a product-led approach, the goal is to grow a business by getting more people to use and interact with a product instead of getting new customers.

In a traditional sales-led approach, the sales and marketing teams capture leads into the sales funnel and guide them through it by educating users through content, personalized email campaigns, demos, newsletters, exclusive offers, and countless other strategies.

With a product-led approach, we get users into the funnel by getting them to use our software. This will skip the awareness and consideration stages and move customers closer to conversion right from the get-go.

Moving customers through the funnel with a product-led approach saves money and resources on marketing and sales-related activities.

Also, most people prefer to try a product for themselves rather than listen to a salesperson’s pitch about it. In addition to that, getting new clients and employees up and running takes time and money. It’s not the ...