User Empathy Maps

Creating user empathy maps

As a product manager, it’s our job to look out for the user’s best interests. However, in order to do so, we need methodologies that allow us to document our understanding of the customers, as well as help our colleagues understand them. Empathy maps are used a lot in both the agile community and wider design communities. They are an important and powerful tool in both cases. With user empathy being such a central driver of product strategy, it is not the responsibility of a single person, and it is also not accomplished in one go. User empathy needs to be built into every aspect of the product experience and every decision that is made during product development. ...