Cognitive Bias Awareness and Countermeasures

Let's learn about some more types of cognitive biases.

Status quo bias

Status quo bias refers to the tendency to prefer the status quo and to be resistant to change. In the context of analyzing product metrics, status quo bias can occur if we are unwilling to consider alternative explanations or viewpoints, or if we are resistant to making changes based on data. The following illustration shows how status quo bias can lead to tunnel vision, where we explore solutions based on known variables, blinding us to solutions that lie outside of the status quo.